Even though this was not an ideal placement for the announcement of the download store since it was a banner below the fold, Eckhart Tolle's audience responded. If it had been announced in text earlier in the email along with the banner placement above the fold, we probably would have seen triple the response. The strong response communicates to me that there is a real demand for his content in the download format.
Wednesday, December 17, 2008
Eckhart Tolle's Newsletter Announcement
Even though this was not an ideal placement for the announcement of the download store since it was a banner below the fold, Eckhart Tolle's audience responded. If it had been announced in text earlier in the email along with the banner placement above the fold, we probably would have seen triple the response. The strong response communicates to me that there is a real demand for his content in the download format.
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